Mia Paffey | Portfolio

Willow Red Media.

Freelance Social Media & Content Production Manager.

I joined Willow Red Media as a freelance Social Media & Content Production Manager, tasked with building their social presence from the ground up. At the time, they had no platforms in place, so I launched and developed their LinkedIn, Instagram, and TikTok accounts, crafting a content strategy that reflected their brand and voice.

While I occasionally created content (like the short-form Reels on the page), my main role was coordinating it. I was planning shoots, creating content calendars, and tracking analytics. I also attended shoots, organized call sheets, and supported the team through each stage of production.

This experience sharpened my skills in platform growth, production coordination, and content strategy.