Mia Paffey | Portfolio

Create & Craft & Ideal World TV.

Senior Assistant Producer.

I played a key role in delivering over 12 hours of live shopping television daily. My focus was making sure everything was in place for each live show, from ensuring products were in stock and on set, to checking graphics, sourcing upsell information, and liaising with buyers for additional stock.

I created VT content, conducted product research, and worked from the live gallery to support producers in real time, often against hourly deadlines. Alongside this, I managed a team of six Assistant Producers and contributed to resolving live broadcast challenges as they happened.

This role taught me how to stay calm under pressure, think quickly, and work seamlessly with large broadcast teams. It was the foundation of my production career and gave me the confidence to thrive in fast-paced environments where timing is everything.