Social media strategy, content creation and production.

A purpose-led pickleball apparel brand that donates a portion of profits to charity. I work closely with the founder to own the content calendar, create video-first content, and build a community worth following.

Uptick is a field service management software company. I lead their global organic social presence, owning the content calendar, creating and scheduling LinkedIn content across regions, and managing US case studies from brief to publication.

I auditioned alongside 60 others for a presenting role, had one minute to make the judges laugh, and got the job. I went on to host a weekly 2-hour show on BBC New Voices, developing local stories into on-air content, scripting interviews, and running the structure of each show.

I worked on global brand campaigns, coordinating content across photography, social media, and large-scale productions. I sourced talent and permits, managed budgets and shoot schedules, and ensured smooth delivery of high-quality creative assets.

At The Ivy Rose Agency, I create and manage organic content plans for 10 diverse clients across Instagram, TikTok, Meta, LinkedIn, and email campaigns via Mailchimp. I create content calendars, engaging visual assets, Reels, graphics, and image carousels, while supporting production coordination and maintaining strong client relationships.

I joined Willow Red Media as a freelance Social Media & Content Production Manager, building their social presence from the ground up. I launched and developed their LinkedIn, Instagram, and TikTok accounts, crafting a content strategy that reflected their brand and voice.

I delivered events for families, local groups, and corporate partners across the park, managing end-to-end event production from planning and logistics to on-the-day delivery. I produced Foodie Friday from concept to delivery, bringing together 6 food and drink vendors and 2 live musicians across 2 evenings at Ferry Meadows.

I played a key role in delivering over 12 hours of live shopping television daily, managing everything from ensuring products were on set to supporting producers in the live gallery in real time. I managed a team of six Assistant Producers and contributed to resolving live broadcast challenges as they happened.

I supported Elements' paid social team, handling creator sourcing, project timelines, and client communication. I sourced and liaised with UGC creators in the UK and US, managed timelines using Notion, and ensured deliverables were completed on time.